homepage
  LATEST NEWS
   

Transcontinental Maintains Momentum in Fourth Quarter and Reports Excellent Fiscal 2008 Excluding Unusual Items
Thursday, December 11, 2008

   
 
   
  SEE ALSO
   

Transcontinental Acquires Redwood Custom Communications, a North American Leader in Custom Publishing
Tuesday, November 18, 2008

   
Transcontinental Announces New Operating Structure to Support its Growth Strategy
Friday, November 14, 2008
   

Transcontinental Announces Appointment of Brian Reid as President of its Printing Sector
Friday, November 14, 2008

 Publisac

Publisac Has New Look

   

 Rendez-vous financiers Les Affaires

Speech by François Olivier
Thursday, October 2, 2008
   
 


  

Initiatives 2007
  Environmental Action Plan
  Brochure [HTML], Brochure [PDF]

 

 

You can consult our annual report in [HTML] version or [PDF] version.

 
   

TCL.A

LAST

CHANGE
$ %

VOLUME

 

Publisac Has New Look

Since early October, Publisac has sported a completely new look. Transcontinental Media officially unveiled the makeover during a gala evening, emceed by popular host Éric Salvail, before 200 guests gathered under TOHU's private big top in Montreal.

Transcontinental Media's famous flyer distributor now has a new logo and colours. Those with a sharp eye will notice that the spelling has been simplified by removing the dash and second capital letter. Sales tools and materials for advertisers have also been completely revamped.

With these changes, Transcontinental Media's Distribution Group aims to give Publisac a more modern and representative look. They follow the green shift the Company took earlier this year when it switched to a biodegradable plastic bag certified by Environmental Products Inc. (EPI). This environmental initiative has already had positive results, as indicated by a recent CROP survey, which showed that 80% of respondents believe Publisac is doing its share for the planet.

The “"new" Publisac was officially unveiled October 1, at TOHU in Montreal. Two hundred employees and clients gathered for this evening in Hollywood style.

Marie-Josée Duhamel introduced the new sales tool: Publilux.

Sylvain Tremblay, vice president for sales and marketing, Distribution Group, Natalie Larivière, president of Transcontinental Media, and Denis Hénault, general operating manager, Distribution Group, were all present to help launch Publisac's new look.

Publisac now has a new logo and colours to give it a more modern image.

Publimag magazine has got a makeover, in keeping with Publisac's new logo and colours. Besides Publimag and Publisac, new sales tools were introduced: Publilux, Publiweb, Publiexpert and Publicombo.

Christine Tellier and Claude Christin demonstrating a new fashion trend!

 


All rights reserved © 2008 Transcontinental Inc. | Optimized for
Internet Explorer 5 | 800 x 600 | Updating of website content:
Transcontinental's Corporate Communications Department |
Privacy Policy