| Montreal, November 14, 2008 – Transcontinental
Inc. today announced it has implemented a new operating structure
to support its growth strategy by creating the Marketing Communications
Sector. The company’s growth strategy is to accelerate
the development of new services focused on one-to-one advertising
and new communications platforms, while continuing to strengthen
and extend its publishing and printing assets through its
Media and Printing Sectors.
The new Marketing Communications Sector will be focused
on the creation and development of these new services. It
will initially consist of Transcontinental’s activities
in database analytics, premedia, email marketing, one-to-one
marketing, custom communications, including custom publishing,
and the printing of marketing products. It will be at the
forefront of the newest trends in marketing with innovative
solutions for reaching consumers. This sector will have revenues
of approximately $400M on an annualized basis.
“Our strategy will generate further growth—by
strengthening our core businesses and building new sources
of revenues,” said François Olivier, President
and Chief Executive Officer, Transcontinental Inc. “Transcontinental
is an outstanding printer and a highly creative publisher,
and by delivering marketing solutions to our clients on a
range of platforms, we further fulfill our primary mission:
to help our customers continue to reach their target consumers.”
Mr. Olivier will act as President of the Marketing Communications
Sector until a new president is appointed.
The Media Sector creates relevant content and deploys it
across multiple platforms. As Canada’s fourth-largest
print media group, it offers advertisers across the country
access to communities of interest as well as local communities,
in both official languages. It is Canada’s leading publisher
of consumer magazines, major brands unto themselves, with
40-odd titles and a monthly readership of over 11 million.
Transcontinental Media, under the leadership of its President,
Natalie Larivière, is also the country’s second-largest
publisher of community newspapers and distributor of advertising
material, with a presence in the Atlantic provinces, Quebec,
eastern Ontario and Saskatchewan. Its 120 websites and portals
receive over 4 million unique visitors per month. The revenues
of this sector will be close to $650M on an annualized basis.
Manufacturing excellence is the core competency of the Printing
Sector. This sector now groups together services to publishers
of newspapers, books and magazines, Transcontinental’s
U.S. direct mail and Mexican operations and its service offering
for retailers. The revenues of this sector will be more than
$1.5B on an annualized basis.
Brian Reid has been named President, Transcontinental Printing
Sector. Mr. Reid has been with Transcontinental since 1992
and has been Senior Vice President of the Catalog and Magazine
Group since 2003.
Additionally, Hans Nielsen has been appointed President
of Transcontinental Direct U.S.A. Since 2006, Mr. Nielsen
has been Senior Vice President for the Commercial Products
Group for Québec and the Atlantic Provinces. Mr. Nielsen
replaces Rob Young, who has headed Transcontinental’s
U.S. direct mail operations since 2005. Transcontinental thanks
Rob for his services and wishes him every success in his future
endeavours.
Guy Manuel, President of the former Marketing Products and
Services Sector will be leaving Transcontinental at the end
of 2008.
“I would like to thank Guy for his contribution to
the growth of our business since 2003,” said Mr. Olivier.
“Furthermore, I greatly appreciate the fact that he
has agreed to stay at my side as a special advisor to ensure
a smooth transition.”
About Transcontinental
The largest printer in Canada and sixth-largest
in North America, Transcontinental is also the country’s
leading publisher of consumer magazines and French-language
educational resources, and its second-largest community newspaper
publisher. Transcontinental distinguishes itself by creating
strategic partnerships that integrate the company into its
customers’ value chain, notably through its unique newspaper
printing outsourcing model and its value-added services. From
mass to highly personalized marketing, the company offers
its clients integrated solutions which include a continent-leading
direct marketing offering, a diverse digital platform and
a door-to-door advertising material distribution network.
Transcontinental is a company whose values, including respect,
innovation and integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 15,000
employees in Canada, the United States and Mexico, and reported
revenues of C$2.3 billion in 2007. For more information
about the Corporation, please visit www.transcontinental.com.
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For information:
Media
Nessa Prendergast
Director, Media Relations
Transcontinental Inc.
Telephone: (514) 954 2809
nessa.prendergast@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954 2821
jennifer.mccaughey@transcontinental.ca
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